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Course Agenda (Course Code 500)

Agenda- Business and Sales Training Course

Course Code 500

Day One
08:00-08:15: Session One Part A:  Welcome and Introduction   

08:15-08:30: Session One Part B: Scope of Course   

08:30-10:00: Session One Part C:  Operating a Solar Business in Ghana

  • Market Reality
  • Barriers to solar market growth

 
10:00- 10:30: Coffee Break

10:30 – 12:30: Session Two: Marketing and the 4 P’s

  • Products
  • Price
  • Place
  • Promotion

 

12:30-1:30: Lunch

13:30 – 15:00 Session Three: Marketing and the 4 Ps continuation
Products
Price
Place
Promotion

 

15:00-15:30: Coffee break

15:30-16:00: Session Four: Discussion on all Sessions

16:00: END DAY’S SESSIONS

 

 

Day Two

08:00-10:00: Building a Marketing Plan

  •  Marketing Strategy 1

                 Marketing Strategy 2
                
                

 

During the session they will practice doing the record keeping.

10:00-10:30:  Coffee break
Note: Record keeping practice might continue after break

10:30-12:30:
Marketing Strategy 3
Marketing Strategy 4

12:30 – 13:30: Lunch Break

13:30 – 16:00
Marketing Strategy 5
Marketing Strategy 6

16:00
 End Day’s Sessions

Day Three
08:00-10:00: Developing a Marketing Plan   

  • Market Analysis
  • Customer research
  • Establish Marketing Objective

 

10:00-10:30: Coffee break

10:30-12:30: Session Eight: Customer Service
•           Marketing Strategies
•           Tactics/ implementation

12:30 – 13:30: Lunch break

13:30 – 15:00: Session Eight: Customer Service

  • Difference between Customer relations and Customer Service
  • Customer  service tactics

15:00 – 16:00: Discussion
END OF TRAINING COURSE

 

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